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About Us - ILoveGay.LGBT and Pink Media
We don't ask your customers to come to us... we take your message TO YOUR CUSTOMER, interacting with them where they engage most, on Twitter, TikTok, Instagram, Facebook, LinkedIn and more.
Opportunities Include Hyper-Targeted Ads Reaching YOUR LGBTQ+ Audience,
as well as Social Media Optimization & Outreach
Interactive, Conversational Storytelling in 280 characters or less...
the "short form" done right leads to "long form" follow through!
#ILoveGay's Mission
Helping to Connect the LGBTQ+ Global Community
Amplifying Your LGBTQ+ Message Worldwide
Bringing Focus to LGBTQ+ Conversations Worldwide
We bring together more traditional marketing such as banner ads, e-mail and PR, and merge that with the power of social media and #hashtag marketing.
What #ILoveGay does is bring together the conversations and relevant content related to LGBTQ+ Toronto & Ontario, where we participate in and become an active part of these social media conversations out where they are happening live, in real-time on Facebook, Twitter, Instagram, etc. As a business, we are participating in these conversations, identifying which individuals and brands are strongest in this specific niche market relevant to #GayCanada, as well as determining who are the bloggers, vloggers, influencers and various video content creators dominant in this space. Our intent and our goal is to interact with, work with and leverage their activity and user-generated content, while including #ILoveGay for both our site overall and on our various clients' behalf.
President: Matthew Skallerud
Matt Skallerud began his online career in May 1995 with the launch of GayWired.com, which became one of the top 3 LGBTQ+ websites worldwide. Having worked with companies, large and small, for more than 20 years to reach the LGBTQ+ online consumer through this site and others, he is now focused on the most cutting-edge global innovations in programmatic ad buying, social networking and Web 2.0 technologies. He empowers his clients to reach the LGBTQ+ market using the most advanced techniques taking hold in the online marketing world today, including Real-Time Ad Bidding (RTB), Facebook, LinkedIn, Threads, Instagram, TikTok, YouTube, blogs and others.
In addition, Skallerud is the former Board Chairman of the International Gay & Lesbian Travel Association (IGLTA) and has served on the boards Travel Gay Canada (TGC) and the LAGLCC. He is actively involved with key national LGBTQ+ organizations including the NGLCC, Out Professionals and Lambda Legal, just to name a few. Brief Intro: Matt Skallerud has been in the LGBTQ+ digital space for over 25 years now, first with GayWired.com and SheWired.com, and now with Pink Media and the #ILoveGay network, helping companies reach their targeted LGBTQ+ demographic.
Contact Us - use this form to reach any of us on the Pink Media team!
Currently heading up our new New York City office
Matt Skallerud, president of Pink Media, specializes in LGBTQ+ online marketing, targeting the LGBTQ+ community via content marketing, social media, programmatic ad banners, mobile smartphone apps and more. He also specializes in search engine optimization (SEO), key word / search advertising (PPC) and social media analytics. He's been in the LGBTQ+ online industry for almost 30 years now.
- Matt Skallerud's Contact Information
Vice President: Fabrice Tasendo
Heading up our Los Angeles office
Starting in the mid-90s as the co-founder of GayWired.com, branded as the "best garage startup" by the Wall Street Journal, Fabrice has built an impressive career trajectory within the LGBTQ+ digital landscape. He became Vice President of communities and E-Commerce at GSociety, the very first publicly traded LGBTQ+ company, where he demonstrated his knack for innovation and leadership. Transitioning further, Fabrice assumed the role of Senior Vice President of Digital Strategies at Here Media in 2006, solidifying his position in the forefront of LGBTQ+ media. By 2011, he had transitioned to the role of Executive Vice President at Pink Media, a frontrunner in LGBTQ+ social media marketing. Throughout his journey, Fabrice has remained not just a professional but also an activist, educator, and marketer, driven by his passion to positively impact social change.
- Fabrice on About.me